Even with all of the time, money, resources, code, people, sweat, and heart that were poured into Uru Live, we needed a certain number of subscribers to pay the bills. We didn't get there. Uru Live is innovative and unique; its online universe is one of the most beautiful and complex ever built, anywhere. The idea of ongoing content was dramatic and forward-looking, but it required a substantial continuing effort to sustain. We were just not able to sign up the number of subscribers (even for free) necessary to pay for that effort.